Update pro_features.md

Cleaned up language about deduplication, increase technical specificity + less markety.
Added newlines for "See our guide for more information" . Some had it / others didn't  - easier navigation visually & to links for more info.

Author: skywalke34

docs/content/en/about_defectdojo/pro_features.md

@@ -12,21 +12,24 @@ DefectDojo Pro comes with many additional features.  Here is list of those featu
 ## Improved UX
 
 ### Pro UI
-DefectDojo's UI has been reworked in DefectDojo Pro to be faster, more functional and to be better at navigating through enterprise-level data volume.  It also includes a dark mode.  See our [Pro UI Guide](../ui_pro_vs_os) for more information.
+DefectDojo's UI has been reworked in DefectDojo Pro to be faster, more functional and to be better at navigating through enterprise-level data volume.  It also includes a dark mode.  
+See our [Pro UI Guide](../ui_pro_vs_os) for more information.
 
 ![image](images/enabling_deduplication_within_an_engagement_2.png)
 
 ### Rules Engine
 DefectDojo Pro's Rules Engine allows you to set up a script of automated bulk actions - no programming experience required.
-Build custom workflows and bulk actions to handle Findings and other objects.  See our [Rules Engine Guide](/en/customize_dojo/rules_engine) for more info.
+Build custom workflows and bulk actions to handle Findings and other objects.  
+See our [Rules Engine Guide](/en/customize_dojo/rules_engine) for more info.
 
 ![image](images/rules_engine_4.png)
 
 ### Pro Dashboards and Reporting
 Generate [instant reports and metrics](../ui_pro_vs_os/#new-dashboards) to share the security posture of your apps and repos.  Evaluate your security tools and your team's performance in addressing security issues.
 
 ### Deduplication Tuning
-Fine-tune how DefectDojo identifies and manages duplicate findings with advanced deduplication settings. Configure same-tool deduplication, cross-tool deduplication, and reimport deduplication to match your organization's specific needs. See our [Deduplication Tuning Guide](/en/working_with_findings/finding_deduplication/tune_deduplication/) for more information.
+Fine-tune how DefectDojo identifies and manages duplicate findings with advanced deduplication settings. Adjust same-tool, cross-tool, and reimport deduplication for precision matching between all your chosen security tools and vulnerability findings.
+See our [Deduplication Tuning Guide](/en/working_with_findings/finding_deduplication/tune_deduplication/) for more information.
 
 ![image](images/deduplication_tuning.png)
 
@@ -36,10 +39,12 @@ Fine-tune how DefectDojo identifies and manages duplicate findings with advanced
 For enterprise-level reports, DefectDojo Pro offers an optimized upload method which processes Findings in the background.
 
 ### CLI Tools
-Quickly build a command-line pipeline to import, reimport and export data to your DefectDojo Pro instance using our Universal Importer and DefectDojo CLI apps.  These tools are maintained by the DefectDojo Pro team and can be run in Windows, Macintosh or Linux environments.  See our [External Tools Guide](/en/connecting_your_tools/external_tools/) for more information.
+Quickly build a command-line pipeline to import, reimport and export data to your DefectDojo Pro instance using our Universal Importer and DefectDojo CLI apps.  These tools are maintained by the DefectDojo Pro team and can be run in Windows, Macintosh or Linux environments.  
+See our [External Tools Guide](/en/connecting_your_tools/external_tools/) for more information.
 
 ### Connectors
-DefectDojo can instantly connect to supported tools to import new Finding data - get an automated Import pipeline working out-of-the-box, without the need to set up any API calls or cron jobs.  See our [Connectors Guide](/en/connecting_your_tools/connectors/about_connectors/) for more information.
+DefectDojo can instantly connect to supported tools to import new Finding data - get an automated Import pipeline working out-of-the-box, without the need to set up any API calls or cron jobs.  
+See our [Connectors Guide](/en/connecting_your_tools/connectors/about_connectors/) for more information.
 
 ![image](images/add_edit_connectors_2.png)
 
@@ -59,6 +64,7 @@ Supported tools for Connectors include:
 ### Universal Parser
 Are you using an unsupported or customized scanning tool?  Or do you just wish DefectDojo handled a report slightly differently?
 
-Use DefectDojo Pro's Universal Parser to turn any .json or .csv report into an actionable set of Findings, and have DefectDojo parse the data however you like.  See our [Universal Parser Guide](/en/connecting_your_tools/parsers/universal_parser/)
+Use DefectDojo Pro's Universal Parser to turn any .json or .csv report into an actionable set of Findings, and have DefectDojo parse the data however you like.  
+See our [Universal Parser Guide](/en/connecting_your_tools/parsers/universal_parser/) for more information.
 
 ![image](images/universal_parser_3.png)