diff --git a/packages/analytics-plugin-aws-pinpoint/src/pinpoint/helpers/prepare-data.js b/packages/analytics-plugin-aws-pinpoint/src/pinpoint/helpers/prepare-data.js
index c4aa3c51..819fdf8e 100644
--- a/packages/analytics-plugin-aws-pinpoint/src/pinpoint/helpers/prepare-data.js
+++ b/packages/analytics-plugin-aws-pinpoint/src/pinpoint/helpers/prepare-data.js
@@ -56,10 +56,10 @@ function sanitizeAttribute(value) {
   // If null or undefined
   if (value == null) return
   if (Array.isArray(value)) {
-    return value.filter(notEmpty).map((val) => val.toString())
+    return value.filter(notEmpty).map((val) => val.toString().substring(0, 200))
   }
   // @TODO guard against null here
-  return isNullOrUndef(value) ? value : value.toString()
+  return isNullOrUndef(value) ? value : value.toString().substring(0, 200)
 }
 
 /**
diff --git a/packages/analytics-plugin-aws-pinpoint/tests/pinpoint/helpers/prepare-data.test.js b/packages/analytics-plugin-aws-pinpoint/tests/pinpoint/helpers/prepare-data.test.js
index efab633f..cca3dbeb 100644
--- a/packages/analytics-plugin-aws-pinpoint/tests/pinpoint/helpers/prepare-data.test.js
+++ b/packages/analytics-plugin-aws-pinpoint/tests/pinpoint/helpers/prepare-data.test.js
@@ -20,6 +20,16 @@ test('should sanitize attributes', async (t) => {
   })
 })
 
+test('should limit attribute length', async (t) => {
+  const sanitized = await prepareData.prepareAttributes({
+    foo: '12345678901234567890123456789012345678901234567890123456789012345678901234567890123456789012345678901234567890123456789012345678901234567890123456789012345678901234567890123456789012345678901234567890___',
+  })
+
+  t.deepEqual(sanitized, {
+    foo: '12345678901234567890123456789012345678901234567890123456789012345678901234567890123456789012345678901234567890123456789012345678901234567890123456789012345678901234567890123456789012345678901234567890',
+  })
+})
+
 test('should remove undefined or null attributes', async (t) => {
   const sanitized = await prepareData.prepareAttributes({
     foo: undefined,