Hygge work SEO Audit

[yuliakondr]

Use information from this article to make a hygge work website SEO audit.
https://www.semrush.com/blog/seo-audit/

Goals:
to improve hygge.work visibility in Google search

Tasks:

• Check for Indexing Issues (need an access to Google Search Console)
• Check for Duplicate Versions of Your Site (need an access to Google Search Console)
• Run a Site Crawl
• Check for Manual Actions (need an access to Google Search Console)
• Check for Mobile-Friendliness Issues (need an access to Google Search Console)
• Analyze Your Site’s Speed
• Analyze Your Core Web Vitals (need an access to Google Search Console)
• Analyze Your Internal Links
• Check Your Organic Traffic
• Benchmark Against Your Competitors
• Find Keywords You’re Missing Out On
• Find Missed Backlink Opportunities
• Audit and Improve Your Top Pages
• Monitor Your Rankings

[yuliakondr]

we have a 84% of site health. It is an overall indicator of the SEO health of your website based on the number and seriousness of issues found.
43 issues
159 warnings

[yuliakondr]

29 pages have duplicate meta descriptions

https://hygge.work/

https://hygge.work/blog/
https://hygge.work/communication/
https://hygge.work/github/
https://hygge.work/growing/
https://hygge.work/guiding-principles/
https://hygge.work/library/
https://hygge.work/remote-work/
https://hygge.work/tags/
https://hygge.work/tags/async/
https://hygge.work/tags/benefits/
https://hygge.work/tags/challenge-program/
https://hygge.work/tags/collaboration/
https://hygge.work/tags/communication/
https://hygge.work/tags/feedback/
https://hygge.work/tags/first-steps/
https://hygge.work/tags/focus/
https://hygge.work/tags/github/
https://hygge.work/tags/guru/
https://hygge.work/tags/hiring/
https://hygge.work/tags/hr-processes/
https://hygge.work/tags/inca-digital/
https://hygge.work/tags/iterations/
https://hygge.work/tags/leading/
https://hygge.work/tags/onboarding/
https://hygge.work/tags/planning/
https://hygge.work/tags/templates/
https://hygge.work/tags/tools/
https://hygge.work/tools/

[yuliakondr]

7 pages returned 404 status code

https://hygge.work/blog/leading/blog/leading.md
https://hygge.work/blog/situational-leadership/leading.md/
https://hygge.work/hygge-work/content/communication/_index.md
https://hygge.work/hygge-work/content/communication/async.md
https://hygge.work/hygge-work/content/growing/_index.md
https://hygge.work/hygge-work/content/guiding-principles/_index.md/
https://hygge.work/hygge-work/content/tools/chats.md

[yuliakondr]

Site performance is 96%

there are 64 pages that have Unminified JavaScript and CSS files

hygge.work_unminified_javascript_and_css_files_20230925.xlsx

[yuliakondr]

We have 30% in Core Web Vitals - The percentage of Good pages. A page is considered Good if all three metrics (LCP, TBT, CLS) are above or equal to the recommended values.

https://pagespeed.web.dev/analysis/https-hygge-work-tags-communication/9tqba1hyie?form_factor=desktop

[yuliakondr]

We have 88% Internal Linking

the main issues are

Broken internal links:

https://hygge.work/blog/leading/blog/leading.md
https://hygge.work/blog/situational-leadership/leading.md/
https://hygge.work/hygge-work/content/communication/_index.md
https://hygge.work/hygge-work/content/communication/async.md
https://hygge.work/hygge-work/content/growing/_index.md
https://hygge.work/hygge-work/content/guiding-principles/_index.md/
https://hygge.work/hygge-work/content/tools/chats.md

Broken external link

https://hygge.work/growing/buddy-guidelines/ | https://github.com/issues/assigned

Notices

Orphaned sitemap pages

An orphaned page is a webpage that is not linked to internally. Including orphaned pages in your sitemap.xml files is considered to be a bad practice, as these pages will be crawled by search engines.

• Review all orphaned pages in your sitemap.xml files and do either of the following:
• If a page is no longer needed, remove it
• If a page has valuable content and brings traffic to your website, link to it from another page on your website
• If a page serves a specific need and requires no internal linking, leave it as is

https://hygge.work/authors/asya/
https://hygge.work/authors/
https://hygge.work/authors/yana/
https://hygge.work/authors/ev/
https://hygge.work/authors/sofia/
https://hygge.work/authors/inga/
https://hygge.work/authors/marina/
https://hygge.work/categories/
https://hygge.work/search/
https://hygge.work/series/

Pages with only one internal link

• Add more incoming internal links to pages with important content.

https://hygge.work/files/Hygge-manifesto.pdf
https://hygge.work/files/SMARTGoalWorksheet.pdf
https://hygge.work/tags/

Permanent redirects

Every time you redirect one of your website's pages, it decreases your crawl budget, which may run out before search engines can crawl the page you want to be indexed. Moreover, too many permanent redirects can be confusing to users.

• Review all URLs with a permanent redirect. Change permanent redirects to a target page URL where possible.

hygge.work_permanent_redirects_20230925.xlsx

Resources formatted as page links

We detected that some links to resources are formatted with HTML element. An tag with a href attribute is used to link to other webpages and must only contain a page URL.

• Replace links with tags necessary for specific resources.

Links with non-descriptive anchor text

This issue is triggered if a non-descriptive anchor text is used for a link (either internal or external). An anchor is considered to be non-descriptive if it doesn’t give any idea of what the linked-to page is about, for example, “click here”, “right here”, etc.

• Use a succinct anchor text that describes the page’s content.

hygge.work_links_with_non-descriptive_anchor_text_20230925.xlsx

[asyaisakova]

7 pages returned 404 status code

https://hygge.work/blog/leading/blog/leading.md https://hygge.work/blog/situational-leadership/leading.md/ https://hygge.work/hygge-work/content/communication/_index.md https://hygge.work/hygge-work/content/communication/async.md https://hygge.work/hygge-work/content/growing/_index.md https://hygge.work/hygge-work/content/guiding-principles/_index.md/ https://hygge.work/hygge-work/content/tools/chats.md

if you're fixing this, here is a separate issue

[yuliakondr]

29 pages have duplicate meta descriptions

https://hygge.work/
https://hygge.work/blog/ https://hygge.work/communication/ https://hygge.work/github/ https://hygge.work/growing/ https://hygge.work/guiding-principles/ https://hygge.work/library/ https://hygge.work/remote-work/ https://hygge.work/tags/ https://hygge.work/tags/async/ https://hygge.work/tags/benefits/ https://hygge.work/tags/challenge-program/ https://hygge.work/tags/collaboration/ https://hygge.work/tags/communication/ https://hygge.work/tags/feedback/ https://hygge.work/tags/first-steps/ https://hygge.work/tags/focus/ https://hygge.work/tags/github/ https://hygge.work/tags/guru/ https://hygge.work/tags/hiring/ https://hygge.work/tags/hr-processes/ https://hygge.work/tags/inca-digital/ https://hygge.work/tags/iterations/ https://hygge.work/tags/leading/ https://hygge.work/tags/onboarding/ https://hygge.work/tags/planning/ https://hygge.work/tags/templates/ https://hygge.work/tags/tools/ https://hygge.work/tools/

@asyaisakova how to change the meta titles and meta descriptions of the website? Any ideas?

[yuliakondr]

Broken external link
https://hygge.work/growing/buddy-guidelines/ | https://github.com/issues/assigned

We need to change this link because if a person doesn't have a github it forward them to a 404 page.