Copywriting call

[TimDaub]

What we should discuss/mention:

• Who we are and why we're doing this (both parties).
• Tim thinks we need copywriting. We're not native speakers. We already had discussions on naming and so on. A trained native speaker can add value here.
• Where we're at with funding. That we cannot pay at this point and that we're investing our own money. That we're willing to pay when funding arrives
• There's also not company (yet?)
• Ask for a quote. Also what's our budget?
• Mobile site: What can we improve.

Questions:

• Tim hasn't had much experience working with Copywriters.
  • What's the process like?
  • How long will it take?
  • What's are quotes of a good copywriter

Without knowing much about copywriting, I guess we want:

• To make the whitepaper accessible to a wide-range audience. But especially Contract owners and attackers should be convinced.
• In an ideal case security audit firms love the idea and recommend it to their clients to implement the standard.
• The whitepaper to be the main document when applying for funding.

[vrde]

Great!

To make the whitepaper accessible to a wide-range audience. But especially Contract owners and attackers should be convinced.

The wide-range audience is a good point. In my opinion users should also have a clear understanding of the benefits of this ERC, and why they should be aware if a smart contract they are using implements the standard.

We have three actors here: attacker, contract owner, stakeholders. Would be nice if we have a simple way to define the benefits for all of them, both in the whitepaper (we already have some information there) and in the website.